Industry: Cosmetics Region: Korea Transaction Price: $ 1 million Transaction Method: Equity Financing
Product introduction
In South Korea, the re-purchase rate among customers who understand the value of the lipstick brand has reached more than 90%, especially for customers who have allergic reactions such as lip inflammation and customers who want to completely eliminate artificial ingredients, which has received close to full marks.
The lipstick has the following characteristics:
Compositional aspects
(1) adopting a new formula, containing no petroleum-based chemical pigment components, having no tar and natural color, completely abandoning tar and synthetic pigment, and realizing color only by using pigments born after long-term research;
(2) zero artificial perfume;
(3) Formula of natural ingredients and organic agricultural ingredients, the ingredients include:
● more than 10 kinds of seed nutrition (jojoba oil, coconut, evening primrose, castor, morocco nuts, etc.)
● high quality organic oil and wax
● Cocoa pigment (pigment extracted from cocoa)
● Rose wax from Damascus, Bulgaria (moisturizing, nourishing and fragrance ingredients)
● High nutrition/regeneration ingredient formula (lip mask made with colorless lip nourishing formula can repair and color lips simultaneously)
(4) The organic ingredients certified by the British Soil Association can be used safely by pregnant women, children and even patients.
Packaging
(5) the streamline shape of the seed shell curve is adopted, which is comfortable to hold with one hand, and the earth tone without gender distinction is adopted;
(6) Use sustainable environmental protection materials to reduce the use of plastics. The biodegradable plastic shell developed in Korea and the environment-friendly resin made from corn starch are safe, no environmental harmful substances are detected, and microorganisms are degradable;
(7) Simplify the outer packaging of the products, adopt seed modeling and use FSC certified recycled paper; The rubber-free assembly structure can be used for transportation without buffering, and the single-box buffering structure can protect the products from shaking during transportation;
(8) The shell of lipstick refill is made of recyclable and separated PN material, which is easier to recycle than traditional PP. Purchasing refill (avoiding unnecessary boxes) can reduce the amount of plastic waste.
Cooperation intention
The lipstick seeks cooperation from importers and agents in China.