Industry: Industry Region: Pakistan Transaction Price: $1 million Transaction method: Equity investment
Overview of the park
Haier-Ruba Economic Zone, formerly known as Haier Pakistan Industrial Park, is a state-level overseas economic cooperation zone jointly invested by China Haier Group and Pakistan Ruba Group in 2006, and is also a "Pakistan-China Special Economic Zone" approved by the Pakistani government, with a planned investment of 129 million US dollars and a total planned area of 2.33 square kilometers.
Location advantages. The economic zone is located in Lagore, the capital of Punjab province, Pakistan's second largest city, which is not only the cultural and artistic center of Pakistan but also an important industrial center. Punjab is the center of Pakistan's economic development, with a safe and stable political, economic and living environment, with an average GDP growth rate of more than 8% in recent years.
Construction body. The main body of domestic construction of the economic zone is Haier Group. Founded in 1984, Haier Group is the world's first brand of large-scale home appliances, in the Internet era, Haier is committed to transforming into a real Internet enterprise and becoming a leader in the era of the Internet of Things. In overseas markets, Haier adheres to the brand creation strategy and has laid out more than 10 mainstream brands around the world, including Haier, Casati, Goodayshun, GEA, AQUA, Fisher & Paykel, Commander, DCS, MONOGRAM, etc. In 2017, Haier grew strongly in various markets around the world, and now Haier is continuing to promote the internationalization of the single-in-one model through the "salad-style" multicultural integration system.
Industrial development. Relying on the advantages of the home appliance industry established by Haier in the local area, the economic zone has formed an upstream and downstream industrial chain supporting home appliances, and the national home appliance testing platform in the economic zone is open to all enterprises entering the zone. Haier also uses the sales network and channels in the Pakistani market to provide sales services for enterprises entering the zone, Haier has 17 local after-sales service centers and 86 after-sales service outlets to build a perfect after-sales service platform for enterprises entering the zone, and can assist enterprises in the area to solve the transportation of raw materials, finished products and import and export goods customs declaration and clearance.
Infrastructure. There are 3 power companies in the economic zone to provide electricity services, and the government allows self-generated equipment with a price of about 0.6 yuan per kWh; The municipality provides water, about 2.3 yuan / ton, and provides sewage treatment; Northern Gas Pipeline provides natural gas, about $4.41/mmbt; PTCL, MOBILINK, AND WATEEN PROVIDE LOCAL CALLS AT A COST OF $0.03-$0.05 PER MINUTE; International calls are generally $0.31 for the first 3 minutes and $0.08-$0.12 per minute after that.
Investment status. As of 2016, Haier refrigerators, air conditioners and washing machines have occupied the first place in the market share of Baier; As of 2017, 7 enterprises have entered the park, leading industries are home appliances, automobiles, textiles, building materials, chemicals, with an annual turnover of about 400 million US dollars, driving 5,000 direct jobs and annual profits and taxes of about 90 million US dollars.