Industry: Information technology Region: UK Transaction price: US$ 1 million Transaction method: equity investment
Project introduction:
The company is a scientific and technological enterprise focusing on artificial intelligence market research and consumer insight, and is committed to building a synthetic audience that can simulate real consumer characteristics, ways of thinking and feedback behavior by using the company's own customer data. Enterprises can quickly test product concepts, marketing contents and brand strategies through the platform. Traditional consumer research usually needs to carry out questionnaires, interviews or focus groups, which has some problems such as long cycle, high cost and limited sample size.
The platform establishes a synthetic consumer model on the basis of protecting customer data. Users can directly ask questions and get feedback in a short time, which can be used to compare different product schemes, advertising ideas and communication information, and help enterprises identify audience preferences and potential risks before formal launch. The platform is mainly for brands and marketing teams with a certain customer data base. It can combine traditional market research methods with artificial intelligence simulation, and support multiple rounds of testing and large-scale scheme comparison. Its application scenarios include new product development, brand positioning, advertising content testing, customer experience optimization and overseas market research.
Cooperation mode:
At present, the company is looking for strategic partners in China. The cooperation directions include enterprise data application pilot, platform localization, market research cooperation, joint product development and marketing promotion. The company hopes to establish cooperative relations with China consumer brands, retail enterprises, advertising media organizations, market research companies, Internet platforms and data service enterprises.