Industry: Information transmission Region: UK Transaction price: US$ 1 million Transaction method: equity investment
Project introduction:
The company is a technology enterprise focusing on data analysis of games and virtual worlds, providing market intelligence, activity monitoring and investment effect evaluation services for consumer brands to enter the game platform and immersive digital space. The company is the official data partner of Roblox and ZEPETO, and has established data connection with major platforms and developers such as Fortnite. With brands developing digital goods, virtual activities and interactive marketing in games and virtual worlds, it is often difficult for enterprises to accurately understand the user structure, competition and actual communication effect of different platforms.
The platform integrates various game platforms and virtual world data, provides audience insight, competition benchmarking, activity tracking and return on investment analysis for brands, and helps enterprises to choose suitable platforms, content forms and partners. The company has provided services for international enterprises such as Wal-Mart, L 'Oreal and Warner Bros., and accumulated project experience in the field of global brand game marketing and virtual world commercialization. The platform can be used for marketing planning, activity evaluation, digital asset strategy and industry trend research, and supports horizontal comparison between different markets and brands.
Cooperation mode:
At present, the company is looking for strategic partners in China, whose cooperation directions include data cooperation in games and virtual worlds, brand marketing projects, platform data access, joint research and market expansion. The company hopes to establish cooperative relations with China game enterprises, Internet platforms, consumer brands, advertising agencies, Wenlv Group and digital content parks.