Industry: Drinks and beverages Region: Mexico Transaction price: US$ 1 million Transaction method: equity investment
Project introduction:
Mexican manufacturers seek agents and investors from China, hoping to establish an Asian sales center.
General Situation of Handmade Tequila Market in China (2024-2031)
Status in 2024
Consumption: about 700–1 million liters/year.
Average price: about $45/liter
Market size: about $33-45 million.
Major consumer cities: Shanghai, Beijing, Guangzhou and Shenzhen; Emerging markets: Chengdu, Chongqing and Xi 'an.
Best-selling specifications: 750 ml handmade bottles, 375 ml/50 ml gift bottles.
Five-year forecast (2031)
Estimated consumption: 3.8 million liters/year.
Estimated market size: USD 174 million.
· CAGR：18–25%
Estimated price: USD 35-55/L for young models and USD 70-100/L for old and high-end models.
Packaging trends: small bottles (50 ml), ready-to-drink bottles (canned) and high-end gift box bottles.
Key growth cities: Shanghai, Shenzhen, Chengdu, Xi 'an and second-tier cities.
Description of investment plan
A solid asset base (200 hectares of agave field, 18 million MXN in stock, international certification)
Invest $1 million to acquire 20% equity, which can realize:
O double capacity
O Open the China market.
O build a world-renowned Mexican handmade tequila brand
The estimated company value in the fifth year is > 100 million MXN (about 5.3 million US dollars).