Industry: Restaurant Region: France Transaction price: US$ 1 million Transaction method: equity investment
Project introduction:
The "Bund" food space project in Paris, France, seeks the cooperation of China's high-quality catering brands in the sea. The project is located in La Défense, the core business district of Paris, and is scheduled to officially open in September 2025. It aims to promote China's food culture, meet the needs of local Chinese and French audiences, and provide a display window and a platform for China's catering brands to go to sea. As a comprehensive food space integrating catering display, brand incubation and cultural promotion, it will provide all-round support for China catering brands to enter the European market, relying on the advantages of Paris' international location.
Location advantage:
Core business district: Located in La Defense, a European business district, there are over 3,000 enterprises in the area, including the headquarters of Fortune 500 companies such as Total and Sheng, with an average daily flow of over 200,000 people and strong business radiation.
Convenient transportation: La Dé fense has one of the dense rail transit systems in France, seamlessly connecting RER A line, Metro Line 1, T2 tram and several bus lines, and can quickly reach the downtown area of Paris and major transportation hubs.
High passenger flow: adjacent to shopping centers, office buildings and exhibition areas, with sufficient daily pedestrian traffic and high brand exposure.
Site scale facilities:
1. Venue area zoning
With a total area of 3,000 square meters, it is planned to set up 20 independent booths, including:
2000-square indoor exhibition area: flexible partition design, suitable for brand display, retail and interactive experience.
500-flat open terrace: it can be used for outdoor promotion such as flash events and food festivals.
500-square storage area: provide short-term or periodic storage support for resident brands.
2. Supporting infrastructure
All booths are preset with standardized kitchen space, equipped with smoke exhaust system, water supply and drainage and power interface, in line with EU food hygiene and safety standards; The unified style of venue decoration conforms to commercial aesthetics and enhances the overall experience.
Cooperation mode:
To seek a catering brand with high standardization and convenient operation, such as specialty snacks, desserts and drinks.