Industry: Retail Location: Germany Transaction Price: USD 1 million Transaction Method: Equity Financing
Description of Requirement:
The German company retails sustainable luxury travel products online and in retail stores. These products are luggage and soft goods (eg backpacks) used by travelers, professionals and creatives. The company seeks distribution and commercial agency agreements to introduce its own brands into new markets and drive sales in mutually beneficial relationships. The targets are Japan, South Korea, China, Singapore and Mexico.
details:
1. Product details
The company develops a comprehensive range of luggage, bags and accessories produced from a variety of high-quality, durable, vegan, recyclable, plant-based and biodegradable materials and shipped in eco-friendly packaging.
The company's luggage includes three different sizes One Cabin, Large and Extra Large. There are two versions, one with iconic design features and a better version that includes additional technical features and accessories.
Soft goods include a full range of products, from small messenger bags for urban environments, to backpacks of various sizes, to larger weekend bags. These products are designed and manufactured with durable vegan materials to withstand weather conditions and keep valuables safe.
Accessories include a range of smartly designed companion products such as toiletry bags, tech organizers and more, which are also made from durable high-quality materials.
The target group for these products is the next generation of travelers, mainly millennials and Gen Z who live in urban environments and work in media, technology, music, fashion, art and lifestyle. This group values travel and is increasingly concerned with sustainable and ethical ways to travel without sacrificing design or quality.
The price category for these products is somewhere between low-cost products that lack high-quality or premium design, and those that are not available to most people and often don't use sustainable materials. Prices for luggage products range from €200 to €500. Prices for accessories and soft goods range from €30 to €200.
The company is now seeking distribution services and commercial agency agreements with suitable distribution partners or agents in the Asia Pacific and Mexico regions as they have identified the needs, opportunities and gaps in these markets in terms of new levels, quality, and their products Premium design provided.
The goal is to enter new markets and drive sales across major online and brick-and-mortar retail channels, including major e-commerce sites, online marketplaces, department stores, and influential retail stores and boutiques. The company is interested in forming a partnership to distribute the company's products.
They are looking for partners who understand and are excited about the products they want to work with. There should be synergies between the company's brand/product and the distributor's existing efforts, relationships and portfolio experience. They envision working with both parties to hit greater brand awareness and product availability across the region.
Expected sales or revenue will vary widely from region to region, although major markets are targeted to generate at least EUR 5,0000.00 per year after entry and a growth period of 18 to 36 months, with larger markets having correspondingly larger sales direction.
2. Advantages and Innovation
The company's products combine German design and engineering with innovative market-leading features and materials. They are the first company in the world to offer removable device chargers, modular GPS tracking and other key technology integrations in the luggage compartment. They are now pioneering the use of newly developed sustainable materials, including PETA-approved vegan, recyclable, waste-free and durable materials, and the introduction of plant-based biodegradable materials.
The company's products are launched direct-to-consumer, and since 2018 have been available to brick-and-mortar retail stores in approximately 120 premium locations across Europe, including London, Paris, Lan Munich, Hamburg, Berlin, Stockholm, Amsterdam and more. These stores include Rinascente, Selfridges. Mr Porter and Bon Marche.
In 2021, the company launched its own patented luggage material, a sustainable design luggage. This is a special customer product and brand identity that occupies a special blank in the market and is a significant market advantage. The company has created a luggage model with a patented plant-based and biodegradable hard shell that is lighter and stronger than aluminum, more durable than polycarbonate and more sustainable than anything else on the market.