Industry: Baby Products Region: Turkey Transaction Price: USD 1 million Transaction Method: Equity Financing
Description of Requirement:
The Turkish company was founded in 2002 by a female entrepreneur in Gaziantep, Turkey, specializing in the production of baby products. The company deals in individually designed products in the textile sector. Products created using technological software are attractive to the baby health/baby textile products market as innovative products. The company seeks commercial establishments with potential customers in baby products to expand its sales network.
details:
This Turkish company mainly engaged in expertise in baby products seeks commercial representation.
In this sense, the translation of the rich cultural themes of the region into ergonomic products with a modern design was identified as a goal and achieved. The company deals in individually designed products in the textile sector. The product uses technological software to appeal to infant health in innovative ways. The company is positioned as a micro SME, carrying out boutique work. The company provides "mentoring training" for women entrepreneurs who wish to develop in the textile sector in the region, including its own employees.
The company's main product range is as follows:
-Baby Textiles
-Baby sleeping device and pillow consists of Ziyan sound and white noise sound with day and night mode. The unit can be mounted on a return pillow. The mods on the device also include 3 versions.
The main product that needs to be highlighted during the collaboration is part of the Launch Project, which was launched in February 2020 in partnership with the Launch Acceleration Program (SAP) of a number of local and international agencies. It is considered one of 180 applications for entrepreneurship programs.
This product solves baby tummy colic and restless sleep problems with a drug free approach. Pediatrician approval and user reviews show this product is effective.
The production process of the enterprise is realized through these steps;
One is the project concept.
The second is the sound of the software and their placement on the devices and sensors.
The third is to install the audio equipment on the return pillow, which is an ergonomic pillow.
Fourth, product activities.
The fifth is to introduce products into the market through e-commerce websites.
Sixth, show products to foreign markets.
In this sense, using natural methods to maintain the tranquility of the mother's child can alleviate the pain of the baby and promote the efficiency of the mother's baby-carrying. The product is easy to carry and can be used in any environment. The product is available to consumers through facilities that sell medical products, pharmacies, e-commerce sites, and brick-and-mortar sales stores.
The product was developed at an industrial design and modeling center in its region, with software and branding support, promoted by brand consultants.
The Turkish company does not yet have any export experience, but it wants to expand its sales network, so it is seeking commercial agents.