French Spirits Valley Association seeks Chinese partners

2022-03-09
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Industry: Food and Beverage Region: France Transaction Price: US$1 million Transaction Method: Equity Financing

Introduction:

The Charente River Valley in France is the main producing area of French spirits. At present, more than 50% of the high-quality and premium spirits consumed around the world come from this region, which is known as the "Silicon Valley of Spirits". In recent years, the origin has gradually opened up and expanded the types of spirits products, such as gin, vodka and whisky, and developed an economic system with a sound industrial chain and high efficiency around cognac products, covering Production, trade and peripheral products of the entire refined spirits.

The French Spirits Valley Association was established in 2016. It has 135 member companies and provides 3,000 jobs. Its cognac producers include family brands that have been passed down from generation to generation, as well as young brands with new consciousness and vitality. , Martell and other international brands that Chinese consumers are familiar with. Association member companies cover the entire wine industry chain: still pot manufacturing, distillation, wine barrel manufacturing, cargo storage, cap production, design, glass (bottle) manufacturing, bottling, packaging, transportation, wholesale, printing (bottle labels) , bartending, service, etc.

The main responsibilities of the association: one is to develop and innovate, promote a virtuous circle in the spirits industry and the economic and trade cooperation between enterprises; the other is to promote and publicize the Charente Valley Cognac production area and its high-quality products, organize and establish systematic spirits Field training courses; the third is to share information resources to assist in the communication between enterprises and the flow of goods.