Industry: Textiles Region: Europe Transaction price: US $1 million Method of transaction: Equity investment
The icon of French fashion and haute couture wants to create a luxury niche online.
Unlike other traditional models, the project aims to create a website that allows people to access its collections, while simultaneously generating interest and prompting customers to place orders at any time.
Drawing on the success of its Demo website, the company hopes to make a digital fashion show to highlight its presence in the online world. Replacing the traditional model of the fashion show, this new model will revolutionize the fashion industry.
Through both online and offline platforms, the company hopes to increase distribution channels.
By partnering with fashion stores and major department stores that carry multiple brands, the company will have significant offline support. In addition, brands will gain more influence by participating in fashion shows at major catwalks.
The company will invest heavily in communications, making its brand known on continents where luxury and fashion are growing rapidly.
The company hopes to build a presence in women's wear, men's wear, perfume and cosmetics, with strong earnings prospects.
For the development of the project, the company plans to work with third-party partners. The strategy aims to raise the first resources that will enable the company to collaborate extensively (showrooms, flagship stores), disseminate and recruit a team that can produce unique products.
As with all luxury businesses, we need to launch a few product lines before we reach break-even. In terms of partnership revenue, the company expects to achieve an equilibrium in 2021, a 3% profit in 2022, and a 24% profit in 2023.
According to the above data, the cash flow of the project will increase in the medium term, reaching tens of millions of euros.
Intention of cooperation: now the company is looking for domestic investment, please contact us if you have the intention.