Industry: Manufacturing Region: Europe Transaction price: US $1 million Method of transaction: Equity investment
The underlying situation
The target company is a leading European manufacturer of handmade model cars and one of the world's top companies in scale models.
The company has a close relationship with many other premium and luxury car brands such as Porsche, Lamborghini, Maserati, McLaren, Alfa Romeo, Bentley and BMW.
The company focuses on technology and innovation:
The company's researchers gather all kinds of information about the history of the car to ensure the best possible restoration of the classical model;
Using the latest CAD system to achieve realistic details of the car model;
Use 3D printing technology for rapid sample manufacturing to help fine-tune details;
All of the company's high-end resin and die-cast model cars are hand-assembled.
The underlying product
The target company can produce automobile model products in a variety of sizes and scales. The company produces models including modern new cars, classic cars, concept cars and racing cars.
The company has production bases both in China and China, and a global distribution network (nearly 1,000 stores online and offline) :
• Direct to collectors' shops in Europe, the US and Japan;
• Sell through global importers/wholesalers/distributors;
• Sell in China through an exclusive distribution agreement;
• Online sales on global e-commerce platforms.
The European company now hopes to find a Chinese partner