Industry: Pet Industry Region: Europe Transaction Price: US $1 million Method of transaction: Equity investment
The underlying situation
The target company is a European pet care products company, which mainly has two business departments: pet supplies and pet food. The pet types involved include dogs, cats, rodents, rabbits, caged birds, etc.
The company sells its products to various European countries and has local distributors. The company also has a subsidiary in China.
The company will further develop existing products in the future, as well as new products, particularly for dogs, cats and wild birds.
The underlying product
The company's two business units offer a range of products from clothes to food to toys for dogs, cats, rabbits, rodents and birds:
• Dogs: all kinds of clothing and accessories for home and outdoor activities, dog food, snacks, dog bite glue, dog cage and toys;
• Pet cats: all kinds of cat food, snacks, cat litter, cat climbing frame, etc.;
• Pet rabbits and rodents: food, snacks, hay and wood chips for small animals such as hamsters, guinea pigs, chinchillas, rodents and rabbits;
• Caged and wild birds: seed mixtures, fat balls, fat sticks and mixed packaged products.
Cooperation intention
The company is interested in selling. Please contact us if you are interested.