Industry: Apparel Region: Europe Transaction price: US $1 million Method of transaction: Equity investment
Brand profile
The European luxury brand is characterized by fashion, energy, personalization and an uninhibited spirit that has a strong appeal to a new generation of young people.
The brand hopes to reflect this ethos not only in its outlets but also in the retail environment to appeal to a wider range of target groups and consumers.
The brand already has a certain group of dealers in China, and can communicate with new franchise partners on existing customer information, as well as help in the promotion and marketing of sports, fashion and leisure consumer goods through social media, TV advertising, road shows and other means, creating synergy.
Licensing opportunities
For licensed partners, the products must be in line with the unique positioning of the brand and should convey the roots of the brand, namely the sporty and energetic attitude, the pursuit of a casual lifestyle, and the insistence on high quality.
With the license, the Chinese partners can manufacture and sell a variety of sports and consumer electronics products, including sports watches and wristbands, as well as products such as sports goods and fitness equipment.
The authorized franchisee will be responsible for managing and executing the entire value chain:
Design: Brand value is embodied in design excellence, where the franchisee can design on his own or get support from the brand;
Production: Production in our own factory, always ensuring the highest quality of products;
Marketing: manufacturing and implementing marketing strategies that can deliver brand spirit and attract target customer groups;
Distribution: Moderate distribution through retail stores and other online and offline channels.
Authorized partners can sell products through retail, wholesale, in-store, online, pop-up and outlet (branded discount stores).
Cooperation intention
The brand is looking for a brand license partner in China. If you are interested in this, or have other investment, merger, cooperation needs, please contact us.